We Do branding.
It all starts with your brand.
Who you are. How the world knows you.
Your name is your first impression. What it says about you. Or what you do. The first thing remembered, and the most often thing passed along. Need help brainstorming?
Your logo is your name too: visually. Designed to reflect your company's identity, it's the stamp of excellence that accompanies your reputation.
Your identity is a wholistic view of You.
Who you want to be. How you want to be seen. What's your business. What do you offer. What clientele do you serve. What impression do you want to leave? Huge.
This is the fun part!
Brand colors say a lot about your company. Where a baby boutique may choose pastels, a fitness empire may rock bloodpumpin' red. Time to add flare to your own brand!
Every aspect of branding has had a pile of thought behind it. This is strategy in order to reach your target audience and goals. Strategy is the whole web, intertwining all the strings.
So you know you are, what you want to say, and who you want to say it to. But how?
BOOM it to the world of course! How you choose to spread your message will determine who you catch in your web.
As you begin to get your name out there, backed by good products and services, you begin to develop a trusted name brand that keeps clients coming back and new ones jumping in. Boom.
WHAT IS BRAND IDENTITY?
Brand identity is the result of effective branding.
Your brand identity is how your audience perceives you.
Without a comprehensive, well-defined brand identity, your audience might not understand who you are. And, if they don't understand who you are, they are never going to promote you.
Brand identity includes:
| Visual brand identity
| Brand voice
| Brand values
| Brand personality
| Brand message
A solid brand identity can be the critical groundwork for developing customer loyalty and retention, which can be a huge competitive advantage.
Think about it: you feel more connected with people you identify with. It's the same with brands.
Nailing an impactful brand identity is a critical part in ensuring success for your business.